Ahead of TheStadiumBusiness Summit 2022, Trish Neiwand-Kyle, Senior Business Development Manager at Manchester City, discusses the return of supporters to the Etihad Stadium and the club’s fan engagement plans over the coming months.
City recently partnered with Sony to develop new digital fan experiences, including a virtual recreation of the Etihad Stadium. The partnership is designed to create a global online fan community where fans can interact with the club and each other through an online metaverse.
Neiwand-Kyle joined City in October 2016 after spending two years in the corporate business development department at Manchester United. She has previously worked as a recruitment consultant at Leap29 and spent over nine years at the International Paintball Group.
TheStadiumBusiness: How is the return of fans going at Manchester City?
Trish Neiwand-Kyle: The welcoming of fans back into the stadium has been amazing. Our fans have really embraced coming back and have missed being a part of the match atmosphere and experiences. The club have been brilliant implementing the relevant procedures and processes so fans can feel safe being back.
TSB: What’s on the roadmap over the next six to 12 months?
TN: We are looking at different ways we can engage with fans that are truly experiential that enables fans access like never. We are also continuing to showcase our hospitality suites and unique experiences to both existing and new clients.
TSB: What are you looking forward to most about the Summit?
TN: I am going to love seeing everyone in person, after two years behind a screen. TheStadiumBusiness Summit gives us the chance to find out what is going on in the industry, gain insight on exciting projects, innovative ways clubs and stadiums are engaging with their audiences and different sustainability initiatives that are ongoing.
JOIN TRISH NEIWAND-KYLE – AND HUNDREDS OF COLLEAGUES FROM THE SECTOR – AT THESTADIUMBUSINESS SUMMIT 2022 IN MANCHESTER ON 5-6 JULY. SIGN UP HERE.
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